Marketplace category lead
“They walked our mobile checkout with a Korean card issuer edge case we had ignored. The brief named three friction points; we shipped two in a sprint and saw fewer abandoned carts the following week.”
Client stories
Evidence from real purchase paths
These notes reference specific conversion funnel analysis work for commerce applications—not star ratings or marketplace widgets.
DTC apparel founder
“Useful report, though I wished they had stayed longer on our loyalty redeem step—still, the cart-to-address findings alone paid for the fee.”
B2B reorder portal PM
“The workshop forced us to stop calling wishlist adds ‘carts.’ Once definitions matched, our weekly review meeting stopped arguing past each other.”
Payments partnership manager
“After our new installment partner went live, the post-release check caught a confirmation screen that never fired for one issuer. Quiet catch; loud save.”
Case note: guest checkout on a multi-brand shell
A regional marketplace asked Automate Online to examine why guest completion lagged member completion by a wide margin on fashion SKUs. Observation showed the installment chooser appearing only for guests, with copy that implied membership was required to finish payment.
The findings brief recommended relocating installment selection after card brand detection and rewriting the decline path. Engineering shipped the copy change in four days and the layout change two weeks later. The client reported guest completion moving closer to member rates in the following month—without a homepage campaign.
See the flagship review if your path has a similar gap between traffic and paid orders.