Method
How a funnel review actually unfolds
A transparent sequence for conversion funnel analysis for commerce applications—so your team knows what access we need and when decisions happen.
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Intake & access
We confirm goals, success metrics, and staging credentials. You name representative SKUs and any known fragile payment partners.
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Path mapping
Together we freeze step definitions—listing, cart, identity, payment, confirmation—so later findings refer to the same language.
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Observation
Guided purchases on agreed devices, session sampling, and edge cases (guest, coupon, multi-shipment) produce evidence notes.
Synthesis and readout
Findings are written as a brief with ranked repairs—not a slide deck of slogans. The readout call walks trade-offs: quick copy fixes versus deeper payment-flow work.
What we ask of you
- A product owner who can unlock staging
- Quiet on major checkout releases during observation
- Someone from payments or CX on the readout call
What happens after
You keep the brief and backlog. Implementation stays with your team or vendors. If you ship a large change later, schedule a [post-release conversion check](/services/post-release-conversion-check/).