Where Korean card installments break guest checkout
Field notes on how installment prompts in Korean commerce applications interrupt guest checkout during conversion funnel analysis.
Field notes
Notes from recent funnel reviews
Short pieces rooted in conversion funnel analysis for commerce applications—what we saw, how we named it, and what teams tried next.
Defining “add to cart” when your app has three carts
How mismatched cart definitions distort conversion funnel analysis for commerce applications with wishlist, buy-later, and active cart states.
Reading session replays without chasing ghosts
Practical guidance for using session replays during conversion funnel analysis for commerce applications without overreacting to one-off quirks.
Shipping address forms and apartment complex codes
Notes from conversion funnel analysis on how Korean apartment complex address patterns affect commerce application checkout completion.